When selecting keywords, the popularity and relevance are two important factors to consider. However, it is also important to target keywords which are not too competitive. The general rule is the more specific your keyword, the less competition you will face.

Finding out the number of competitors for a certain keyword can be done manually. Just put the keyword into a search engine’s search box and click the “search” button. This will give you an idea of how many websites you will have to compete for the keyword.

However, checking the number of competitors manually for each of your keywords one by one is a very time consuming and tedious process. To get faster results, you may consider to use NicheBot, one of the most popular keyword research tools today. With NicheBot, you can find the competitions for certain keywords, including its related keywords, with a few mouse clicks.

Another advantage of using NicheBot for this purpose is you can find competing page numbers using any of the 3 major search engines: Google, Yahoo and MSN. This can be useful for comparison because each search engine may display different results.

NicheBot is also a suitable to Identify the real competition. This keyword research tool allows you to choose the competition type: broad match, exact match and intitle. By choosing intitle, for instance, you can find the number of webpages that are optimized for a particular keyword.

With Keyword Analysis X from NicheBot, you can retrieve additional data about your competitors such as the number of backlinks they have and the number of pages indexed, including additional data from Alexa. In the profile area you can set the data source, whether Google, Yahoo or Bing.com (MSN). This way, you can estimate how much work must be involved to beat your competitors on search engines.

Having more backlinks and more indexed pages does not mean a website will gain a higher position than others with less backlinks and indexed pages. Other factors are also measured by search engines. However NicheBot Analysis Tool is still useful to help you make the right decision whether it is wise to continue or discontinue promoting a particular product.